Salesforce’s flagship conference, Dreamforce, is set to return to the Moscone Center in San Francisco on September 15–17, moving up from its usual October slot. The event will bring together tens of thousands of Salesforce customers, developers, and partners for three days built around one message: transforming every part of the business into an “Agentic Enterprise” — powered by people, amplified by AI agents.
The program promises more than 1,600 sessions and expert-led trainings, hands-on workshops, roundtables, and the traditional Campground expo. Those who cannot make it to San Francisco will be able to watch an exclusive broadcast on Salesforce+ for free.
Who is speaking this year?
The conference opens with a keynote by Salesforce CEO Marc Benioff and special guests, followed by a separate fireside chat with Benioff later in the program. Among the featured speakers announced so far are:
- Anton Osika (Lovable) — CEO and co-founder of one of Europe’s fastest-growing AI startups
- Renée Richardson Gosline (MIT) — senior lecturer and head of the Human-First AI Lab
- Tony Robbins — entrepreneur and #1 New York Times bestselling author
- Sterling K. Brown — Emmy and Golden Globe-winning actor and producer
- Sheryl Lee Ralph — Emmy-winning actor, producer, and bestselling author
- Keely Cat-Wells — CEO and founder of Making Space
Salesforce says more speakers will be announced soon. The headliner of Dreamfest, the charity concert included in the conference pass, has not yet been revealed — last year’s edition featured Metallica and Benson Boone.
What to expect on stage
Dreamforce 2026 builds on a big year for Salesforce’s AI agenda. At the 2025 edition, which drew an estimated 40,000–50,000 in-person attendees, the company unveiled the Agentforce 360 platform, renamed Data Cloud to Data 360, repositioned Slack as the “Agentic OS,” and announced a partnership that brought OpenAI’s GPT-5 into the Salesforce platform. Benioff also committed $15 billion to San Francisco over five years, including a new AI incubator hub.
This year’s announced agenda leans heavily in the same direction, with sessions such as “Data 360: Your Trusted Foundation for Agentforce,” “Architecting Agentforce: The 5 Design Pillars to AI Success,” and hands-on one-on-one sessions for Agentforce and Slack. AINsf will collect the main announcements from the conference and publish them here.
Tickets and registration
Registration is open on the Dreamforce website and requires a free Trailblazer account. The Early Bird pass costs $1,499 (available through July 16, 2026), after which the full price rises to $2,299. Teams of three or more can register for $999 per pass. The conference pass includes all keynotes and sessions, the Welcome Reception, Dreamfest, and daily refreshments. Virtual attendance via Salesforce+ is free.